Hospitality businesses worldwide face mounting operational pressures, yet their response through hidden fees and unexpected surcharges threatens to undermine the entire sector's credibility. From mysterious "kitchen appreciation" charges to undisclosed "wellness fees," venues increasingly add costs that weren't communicated at ordering. Whilst individual operators struggle with genuine cost pressures, these practices risk painting the entire industry as deceptive.

The science of menu psychology extends beyond simple arrangement to fundamentally shape guest behaviour. Through careful application of psychological principles, thoughtful menu design elevates guest experience and commercial performance. Discover how leading venues transform their approach through an in-depth understanding of decision architecture and strategic implementation.